We collect information you provide directly to us when you create an account, place an order, contact us, or interact with our website. This includes:

• Personal identifiers: name, email address, phone number, billing and shipping address.
• Payment information: credit/debit card details processed securely through Stripe. We do not store your full card number on our servers.
• Account information: username, password (encrypted), order history, wishlist, and saved addresses.
• Communications: messages you send us via email, contact forms, or customer support.

We also collect certain information automatically when you visit our site, including your IP address, browser type, device information, pages visited, time spent on pages, and referring URLs. This data is collected via cookies and similar tracking technologies.

We use the information we collect for the following purposes:

• Order fulfillment: processing payments, arranging delivery, and sending order confirmations and shipping updates.
• Account management: creating and maintaining your account, enabling saved addresses and order history.
• Customer support: responding to inquiries, processing returns, and resolving disputes.
• Marketing: sending promotional emails, newsletters, and product recommendations — only if you have opted in. You may unsubscribe at any time.
• Site improvement: analyzing usage patterns to improve our website, product offerings, and user experience.
• Legal compliance: complying with applicable laws, regulations, and legal processes.

We will never sell your personal data to third parties for their own marketing purposes.

We do not sell, trade, or rent your personal information. However, we may share your information with trusted third parties strictly to operate our business:

• Payment processors: Stripe processes all payments securely. Your payment data is subject to Stripe\u2019s own privacy policy.
• Shipping carriers: your name and delivery address are shared with courier services (e.g., UPS, FedEx, USPS) solely for the purpose of delivering your order.
• Analytics providers: anonymized data may be shared with analytics platforms (e.g., Google Analytics) to help us understand site usage.
• Legal obligations: we may disclose your information if required by law, court order, or government authority.

All third-party service providers are contractually required to handle your data in accordance with applicable privacy laws and to use it only for the services they provide to us.

We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze site traffic. The types of cookies we use include:

• Essential cookies: required for the website to function properly, including maintaining your shopping cart session and login state.
• Analytics cookies: help us understand how visitors interact with our site so we can improve it.
• Marketing cookies: used to deliver relevant advertisements on third-party platforms, only if you have consented.

You can control or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of the website, including your ability to add items to your cart or complete a purchase.

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted to and from our website.
• Secure, encrypted storage of passwords using industry-standard hashing.
• Payment processing exclusively through PCI-DSS compliant Stripe — we never store full card details.
• Regular security reviews and access controls to limit who can access customer data.

Despite our best efforts, no method of transmission over the internet or method of electronic storage is 100% secure. In the unlikely event of a data breach that affects your personal information, we will notify you in accordance with applicable law.

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Correction: request that we correct inaccurate or incomplete data.
• Deletion: request that we delete your personal data, subject to certain legal exceptions.
• Opt-out of marketing: unsubscribe from marketing emails at any time via the unsubscribe link in any email, or by contacting us directly.
• Data portability: request your data in a structured, machine-readable format.
• Withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at support@starlightfairyshop.com. We will respond within 30 days.

Our website may contain links to third-party websites, including social media platforms and partner brands. These sites have their own privacy policies, which we encourage you to review. Starlight Fairy Shop has no control over and assumes no responsibility for the content, privacy practices, or security of any third-party sites.

Our social media sharing buttons and embedded content (e.g., Instagram feeds) may allow third-party platforms to collect data about your visit even if you do not interact with them. We recommend reviewing the privacy policies of those platforms directly.

Starlight Fairy Shop is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@starlightfairyshop.com and we will promptly delete such information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the \u201CLast updated\u201D date at the top of this page.

We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy. For significant changes, we may notify you by email or by prominently posting a notice on our website.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

• Email: support@starlightfairyshop.com
• Website: www.starlightfairyshop.com/contact

We are committed to working with you to resolve any privacy concerns fairly and promptly. We aim to respond to all privacy-related inquiries within 5 business days.